Friday, June 12, 2009

Staying focused to make a better blog

How to improving your blogging

One of the top problems with many blogs is the lack of focus. Sometimes there is no clear cut purpose in having one other than the fact the author just wanted one. It is important to remember you have to give the reader a reason to want to go to your site. I know we all think we are extremely interesting or funny, but in reality unless you showcase it and let your reader know that, he will usually never come back. Readers don’t like being sidetracked or tricked into reading something. They usually are hunting for something and have many places to look.
So, what do you want your reader to do? Perhaps you want your reader to become a new friend, to buy something from you, or to simply to agree with your way of thinking. In any case, the tone and the message must be clear. A blog is in many ways a two way street. It requires a little give and take. And many people only give back after you give to them.
It is good to write a post on exactly what you are trying to accomplish. It will help not only you, but your visitors. It will definitely help you stay focused.

Johnny Ray
I’ve created several new blogs I’m focusing on now. One is concerning the mortgage business and the other is on Grilling steaks. If you have time check them out.


  1. Johnny,

    Great post. As someone who blogs myself and teaches others about blogging, you couldn't be more on point. There are days where you have a conscious stream of thought when the post almost writes itself and other days where the words are there but the message isn't.

    Thanks for reminding us that it's okay to take a few days off if the result isn't clear to us before he hit "submit."